Privacy Policy

1. INTRODUCTION

We are committed to protecting and respecting your privacy. This Privacy Policy explains how we handle personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the EU GDPR (where applicable), and the Privacy and Electronic Communications Regulations (PECR).

By using our website or services, you agree to the practices described in this Privacy Policy.

2. INFORMATION WE COLLECT

We may collect and process the following types of personal data:

Identity Data: name, job title, company name
Contact Data: email address, telephone number, business address
Professional Data: job role, industry, company size, sector
Technical Data: IP address, browser type, device information, website usage data
Marketing Data: communication preferences and engagement with marketing content

3. HOW WE COLLECT DATA

We collect data through:

Direct enquiries via email or website forms
B2B data sourcing and lead generation activities
Publicly available professional sources
Third-party data providers (where compliant)
Cookies and tracking technologies
Client-defined targeting requirements
4. HOW WE USE YOUR DATA

We use personal data for the following purposes:

Providing lead generation and data services
Creating and delivering B2B prospect lists
Business development and outreach activities
Responding to enquiries
Improving data accuracy and service quality
Internal analysis and reporting
Legal and regulatory compliance
5. LEGAL BASIS FOR PROCESSING

We process personal data under the following lawful bases:

Legitimate Interests: for B2B marketing, lead generation, and business development
Consent: where required for marketing communications or cookies
Contractual Necessity: to deliver services agreed with clients
Legal Obligation: to comply with applicable laws and regulations

6. HOW WE SHARE DATA

We may share personal data with:

Clients receiving lead generation services
CRM and data processing platforms
IT and cloud service providers
Analytics providers
Professional advisors (legal, accounting, compliance)

All third parties are required to process data securely and in compliance with data protection laws.

We do not sell personal data in a consumer sense, but we may supply B2B contact data as part of our services where a lawful basis applies.

7. INTERNATIONAL DATA TRANSFERS

As we operate in the UK and Europe, data may be transferred outside the UK or EEA.

Where this occurs, we ensure appropriate safeguards such as UK adequacy regulations, Standard Contractual Clauses (SCCs), or equivalent legal transfer mechanisms.

8. DATA RETENTION

We retain personal data only for as long as necessary for:

Service delivery
Legal compliance
Business record keeping

Retention periods vary depending on the type of data and its use.

9. DATA SECURITY

We take appropriate technical and organisational measures to protect personal data, including:

Access controls
Secure storage systems
Encryption where appropriate
Regular security reviews
Staff confidentiality obligations

However, no method of transmission or storage is completely secure.

10. YOUR RIGHTS

Under UK GDPR, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Restrict or object to processing
Request data portability
Withdraw consent where applicable

To exercise your rights, contact: info@adr-services.com

11. COOKIES

We use cookies to:

Enable essential website functionality
Analyse website traffic
Improve user experience
Support marketing activities

You can manage cookies through your browser settings.

12. THIRD-PARTY LINKS

Our website may include links to third-party websites. We are not responsible for their privacy practices or content.

13. MARKETING COMMUNICATIONS

We may send business-related communications where lawful. You can opt out at any time by contacting us or using unsubscribe options.

14. CHILDREN

Our services are intended for business users only. We do not knowingly collect data from individuals under 18.

15. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page.

16. CONTACT US

Address: Astral Towers, Betts Way, Crawley, England, RH10 9XA